ATRI Conducts Research on Safety Technology Acceptance and Industry Resistance
The American Transportation Research Institute (ATRI) issued a press release on June 4, calling on carriers and truck drivers to participate in a follow-up survey designed to assess the adoption and perception of onboard safety technologies. This survey is part of the second phase of the four-year TechCelerate project funded by the Federal Motor Carrier Safety Administration (FMCSA), and will compare baseline data from the initial phase to track the evolution of industry attitudes toward ADAS technologies.
Quick Overview
- The American Transportation Research Institute (ATRI) is calling on carriers and truck drivers to participate in afollow-up surveyto study the adoption and awareness of onboard safety technologies, according to a press release issued on June 4.
- The survey is part of theTechCelerateprogram's second phase, a four-year initiative supported by the Federal Motor Carrier Safety Administration (FMCSA) to study the industry's awareness, deployment, and attitudes toward advanced driver assistance systems (ADAS) technologies.
- Researchers will compare the latest feedback with baseline data collected in the program's first phase to track changes in adoption trends and technology preferences in the trucking industry.
In-Depth Insights
ATRI's latest survey builds onresearch first launched in 2019to establish abaseline understanding。
Survey FocusThe questionnaire focuses on four major categories of ADAS technologies: warning systems, steering assistance systems, camera-based monitoring systems, and braking systems. Respondents are asked to assess their familiarity with specific technologies, with options ranging from "never heard of it" to "expert level," and to indicate which technologies they believe are most likely to be widely adopted in the industry.
Results from the first phase of TechCelerate (which surveyed over 700 drivers and 200 carrier executives) showed that braking systems and warning systems were seen as the technologies most likely to see widespread adoption. Cost was both a major barrier to adoption and one of the strongest drivers for investing in these technologies.
The follow-up survey is expected to reveal whether industry perceptions have shifted as ADAS technologies become more prevalent and as fleets weigh potential safety benefits against implementation costs. TechCelerate provides areturn on investment calculatorto help leaders make these decisions.
FMCSAawarded the contract for the second phase of the TechCelerate program in the fall of 2023. The research team now includes ATRI, the American Trucking Associations' (ATA) Technology & Maintenance Council, and the Owner-Operator Independent Drivers Association (OOIDA).